Demand efficiency simulator
See whether paid demand is actually working
This tool shows whether your spend is producing healthy customer acquisition cost and enough downstream value to justify the channel.
Inputs
Current paid program
Result intro
This is the surface-level result
If CAC looks unstable here, the problem is often not the ads alone. It is usually the system after the click.
You can buy attention all day and still lose money if the handoff is weak.
Output
Unit economics at current spend
Estimated clicks
3,333
Estimated leads
200
Estimated customers
20
Estimated CAC
$750
LTV to CAC ratio
8.67×
Leveraged unit economics
Gross contribution
$115,000
Monthly LTV value minus paid spend.
A healthy result here means demand capture is working. A bad result usually means the issue is one layer deeper than the channel.
See proof that fixed the system after the click
Need a cleaner demand capture system? These engagements show how the post-click system was rebuilt to actually convert paid attention.