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Website & Conversion

Website Redesign & Conversion UX

A website that does not move people to act is a liability, not an asset — no matter how good it looks.

Most underperforming websites are not ugly. They are structurally broken — unclear hierarchy, weak trust signals, friction in the booking or inquiry path, and messaging that does not match what the visitor actually needs to hear. I rebuild websites as business systems: positioning and message architecture first, then site structure, conversion logic, and the UX layer that guides the right visitor to the right action. The result is a site that earns confidence and produces measurable outcomes, not one that just checks a visual box.

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Typical investment$4K–$20K · Project-based, scoped by site size, complexity, and whether copy and content are included

Audit snapshot

40%

average conversion lift delivered across website rebuild engagements

75%

more online bookings at PrimaryCare Indy after the redesign and UX rebuild

60%

more contact form submissions at Tuohy Bailey & Moore after brand and site rebuild

What this usually includes

  • Website strategy and page hierarchy — which pages, in which order, serving which goal
  • Conversion-focused UX architecture — how each page moves visitors toward a decision
  • Homepage and service-page structure built around offer clarity and buyer intent
  • Trust-signal and authority-layer design — credentials, proof, social signals, and visual confidence cues
  • Booking, inquiry, quote, and contact flow optimization — friction mapped and removed
  • Mobile-first experience audit and implementation — not a responsive afterthought
  • Messaging hierarchy mapped to visitor decision stages
  • Implementation brief or execution-ready build scope for development handoff or direct build

Related proof

40% conversion liftPurchase-intent UX

Photography-first storytelling and purchase-intent UX produced a 40% lift in online order conversion and 2× catering inquiries.

317 BBQ
90% more bookingsBooking flow rebuild

Booking flow rebuilt around the local identity — 90% more online bookings and #1 local search position.

Hoosier Boy Barbershop
60% more inquiriesTrust-led redesign

Trust-led brand and website rebuild for a firm with 200 years of combined experience — 60% more contact form submissions, 45% bounce rate reduction.

Tuohy Bailey & Moore
75% more bookingsHealthcare UX

Independent clinic rebuilt to compete with health systems — 75% more online bookings and 300% organic traffic growth after the redesign.

PrimaryCare Indy

Related case studies

317 BBQ

Great BBQ that nobody could taste through the screen — until now.

120% increase in time on site · 40% order conversion lift · 2× catering inquiries

Hoosier Boy Barbershop

A brand so rooted in Indiana it couldn't be confused for anyone else.

90% more online bookings · 200% social engagement growth · #1 local search rankings

Tuohy Bailey & Moore LLP

A law firm with 200 years of experience. A brand that finally showed it.

45% bounce rate reduction · 60% more contact form submissions · 40% increase in inbound inquiries

PrimaryCare Indy

An independent clinic that learned to compete with health systems — and win.

75% more online bookings · 300% organic traffic growth · 210% ROI

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Ready to get started?

I work with a small number of clients at a time. Every engagement gets my full attention.

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See the 317 BBQ build