Custom product & infrastructure
CE Lookup Web App (State-by-State)
Clinicians need CE credits. Graston courses qualify. The problem was no tool existed to connect those two facts at the moment a clinician was trying to plan their compliance.
Graston Technique® · Healthcare training · Clinician certification · Continuing education
50+
4.2 min
34%
Before, build, and operating change
A lightweight view of the problem, the intervention, and what changed after the system shipped.
Before / Problem
- CE requirement information lived on each state licensing board's website — inconsistent, hard to find, and updated without notice
- Clinicians had no easy way to confirm whether a Graston course satisfied their specific state's CE category requirements
Build / Fix
CE requirement database
50+ state continuing education requirement datasets researched, structured, and loaded into a queryable database. Each state record includes: total CE hours required, renewal cycle, accepted CE categories, and whether Graston Technique coursework satisfies each category. Database designed for quarterly review and update.
Interactive lookup tool
Clinicians enter their license type and state. Tool returns their specific CE requirements with Graston course applicability clearly marked. Course recommendations surface inline based on the clinician's deficit — hours needed, category required, and upcoming course dates near their location.
After / Outcome
The tool generates a qualified registration segment that Graston did not have before — CE-motivated clinicians who chose a course specifically because it solved a compliance need. This segment converts at higher rates and renews more consistently than general-interest registrations. The state pages also produce sustained organic traffic from clinicians who are, by definition, actively planning their next CE period.
Licensed healthcare practitioners must complete continuing education requirements to maintain their license. The decision to take a CE course often happens while a clinician is actively researching their state's requirements — a high-intent moment that Graston had no way to capture or serve. Building the tool placed Graston at exactly that moment.
- →CE requirement information lived on each state licensing board's website — inconsistent, hard to find, and updated without notice
- →Clinicians had no easy way to confirm whether a Graston course satisfied their specific state's CE category requirements
- →Graston had no presence in the search moment when clinicians were actively planning their CE compliance
- →Training registrations from CE-motivated clinicians were not tracked separately — no way to measure this segment's value
CE requirement database
50+ state continuing education requirement datasets researched, structured, and loaded into a queryable database. Each state record includes: total CE hours required, renewal cycle, accepted CE categories, and whether Graston Technique coursework satisfies each category. Database designed for quarterly review and update.
Interactive lookup tool
Clinicians enter their license type and state. Tool returns their specific CE requirements with Graston course applicability clearly marked. Course recommendations surface inline based on the clinician's deficit — hours needed, category required, and upcoming course dates near their location.
Registration path integration
Each course recommendation includes a direct registration link with pre-filled source tracking. Clinicians who complete the tool and click through to registration are tracked in the CRM with a CE-compliance source tag. This segment receives a separate email sequence with compliance deadline reminders.
SEO and content structure
Individual state pages created with structured data: 'CE requirements for [license type] in [state].' These pages capture organic search from clinicians researching their specific state. Tool results are embeddable as shareable links, enabling clinicians to send their CE plan to a colleague or supervisor.
State requirement lookup
The tool generates a qualified registration segment that Graston did not have before — CE-motivated clinicians who chose a course specifically because it solved a compliance need. This segment converts at higher rates and renews more consistently than general-interest registrations. The state pages also produce sustained organic traffic from clinicians who are, by definition, actively planning their next CE period.
SYSTEMS INVOLVED IN THE BUILD
The tools and system layers that made this project work — grouped by what they contributed.
State requirement data was structured so clinicians could query the right compliance answer instead of reading scattered board sites.
Google Cloud
MySQL
The lookup experience ran as a lightweight web app with a maintained requirement store behind it.
Next.js
Build and content workflow kept 50+ state records maintainable instead of hardcoding each path into the UI.
GitHub
Registration paths and source tags pushed CE-motivated users into segmented CRM follow-up.
State-specific search entry pages captured clinicians at the exact moment they were researching CE rules.
Google
The tool shortened the path from requirement lookup to course registration while the user was already in a compliance mindset.
- State CE requirement database
- Next.js interactive lookup
- CRM source tagging
- Compliance-motivated email sequence
- Structured data and state SEO pages
What this project demonstrates
Each block names the capability first. Figures below are supporting context from the same engagement — not the headline.
Structured CE Requirements Database
50+ state CE datasets modeled for lookup, quarterly refresh, and applicability checks against Graston coursework categories.
Referenced outcomes (same engagement)
- State CE requirement datasets structured
- 50+ — State CE requirement datasets structured
- Tool-to-registration conversion rate
- 34% — Tool-to-registration conversion rate
Tool-to-Registration Conversion Path
Registration links, pre-filled tracking, and CRM source tags so CE-motivated clinicians could move from lookup to enrollment inside the same flow.
Referenced outcomes (same engagement)
- Tool-to-registration conversion rate
- 34% — Tool-to-registration conversion rate
- Average session length on tool
- 4.2 min — Average session length on tool
Compliance Content and Organic Acquisition
Structured state datasets, research-backed narratives, and indexable state pages with structured data captured clinicians actively planning CE, feeding sustained organic demand into the tool.
Referenced outcomes (same engagement)
- State CE requirement datasets structured
- 50+ — State CE requirement datasets structured
- Tool-to-registration conversion rate
- 34% — Tool-to-registration conversion rate
Similar project shapes and delivery patterns — useful when you are comparing system fit, not client names.
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